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Does this ever happen to you?
An online entrepreneur posts something on a Facebook group that captures your attention. If you’re not friends on Facebook, you click on their profile looking for their Facebook business page to find out more about them and their business. Once on their profile page, you click on the “About” tab, NADA, not even a website address. Sometimes you see the last place that they worked as their current 9-5 job, their high school, completely unrelated to what they say their business is about in the Facebook group. Their About page on Facebook looks like this.
If you were lost in the wilderness would you do everything in your power to leave clues and make it easy to find you, or would you sit somewhere and just assume that people will find you? The same is true if you are building a business online. You can’t sit and wait for people to discover you.
This is just one of the common mistakes entrepreneurs make on their Facebook page. Today I’m sharing with you 3 mistakes that you’re making on your Facebook page and how to avoid them.
If you decide to have an online business, you can’t have everything on your profile private on your Facebook page (or while we’re on the subject a private Instagram profile that you’re using on your website). Don’t assume that people will know where to find you. Make yourself visible and guide them to where to find you.
Ask yourself these questions:
Where do I need to be so that people can find me online?
How can I make it easier for them to get in touch with me and continue that relationship?
Your personal Facebook profile doesn’t have to be public, but you have the option to make part of your personal profile public. Link your profile to your business page, add your business website address and make them both public.
Your page is plastered with before and after pictures of people, pictures of the products that you’re selling or you’re only posting links to your sales page where they will find more stuff to buy.
People don’t buy from someone they don’t trust.
If the only thing they see from your page on their feed is a post asking them to buy all the time, they will unfollow or unlike your page immediately.
Use your page to build relationships and establish your reputation. Share content on your page that inspires people, content that helps them solve a problem in their business for free.Click To Tweet Share content that puts a smile on their face. 80% of your content should be about people visiting your page, how you want them to feel and the value you are providing. 20% should be about your product meaning only 2 of your daily posts.
You paid thousands to a web designer who put together a world-class website with perfect branding and glamour-shots images with an opt-in that looks like a million bucks but doesn’t convert. That’s because the only place you opt-in can be found is on your website.
You must bring your opt-in where your ideal customers are on social media. Facebook is a good place to start. Create on your Facebook page a post with a link to your opt-in sales page. Add a link to your opt-in on your Instagram bio. Use your opt-in to build your email list for free. If you need more tips on how to start building your list using your opt-in, I created a simple guide to release your opt-in, get your free copy below
Now go out there, make yourself easy to find, don’t be too salesy and start giving people free content on your Facebook page to start building your list.
Until next time…
Webly “Your Tech Maven” Alfred
Hi, I’m Webly. My passion is working with determined entrepreneurs who are ready to dominate their websites, grow their potential client list, and nail it on social media so they can start focusing on the core of their business.READ MORE