Do you have an opt-in on your website, or do you need to update the one you currently have? Keep reading, this
Are you looking to build your email list with subscribers who are genuinely interested in what you have to offer? Then you need an opt-in on your website! But creating the perfect opt-in can be tough. Luckily, I’m here to help.
First impressions are key, and your opt-in is one of the first things people will see when they visit your website. It’s an opportunity to showcase your value and start building a relationship with potential customers.
Creating an opt-in that offers value and is easily consumable is essential. You want your followers to be interested in YOU and what you have to offer, and a highly converting opt-in can make that happen.
So, let’s get into it! Here are three ideas for the perfect opt-in:
Creating a guide with specific secrets or tips that can help your followers get a specific result is a great way to offer value. For example, you could share a 2-page PDF on how to get 800 new email subscribers in just two days.
Cheat sheets are great for straight-to-the-point step-by-step instructions. They’re perfect for recipes and technical how-tos and shouldn’t be more than four pages.
If you’re someone who loves to demonstrate how-tos, video tutorials are ideal. They’re easy to create using software like ScreenFlow for Mac, Camtasia for PC, or Loom. A five-minute video tutorial can go a long way in showing your followers what you have to offer.
If people aren’t downloading your freebie, it’s not that they don’t need help. They may just need a more enticing offer. Remember, people buy from people they like and trust, and trust starts with the first contact.
Take some time to look at your lead magnets and see what needs to change. With a little effort and creativity, you can create the perfect opt-in that will keep people coming back for more.
I hope these tips help you get started on building your perfect opt-in. Good luck!
If people are not downloading your freebie, it’s not that they don’t need help. They are not getting on your email list because your offer is not enticing enough.
People buy from people they like and trust, and trust starts with the first contact. Take time to nurture this relationship, starting with an enticing opt-in that will keep them coming back for more.
Go now and look at your lead magnets.
Does it need an overhaul?
What needs to change? What can you add?
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