3 Ideas To Create A Highly Converting Opt-In

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Do you have an opt-in on your website or do you need to update the one you currently have?  This article is for you.

Keep reading, this article is for you.

release your opt-in

This opt-in generated 31 new subscribers in 7 days without running any ads, basically all generated for FREE and you can do it too…

Having an opt-in is a great list-building tool that is highly overlooked. It’s the perfect opportunity for you to add people to your list who are genuinely interested in what you have to offer. It’s also a great opportunity to start building relationships as part of your social media strategy.

But first things first to make your inbox burst, you must know what you should include in your freebie. You also need to know how long it should be, and how to make it visible to your followers. This is something that I cover inside “A Simple Guide To Release Your Opt-in”.  Grab a copy here.

A highly converting opt-in will offer great value, be easily consumable and keep your followers interested in YOU and what you have to offer. That’s why I don’t recommend 30-day meal plans as an opt-in because they take too long to implement. A freebie that is too long also raises too many questions that require the person to have access to you. If people can’t have access to you, they quit and move on to the next person.

Creating an easily consumable opt-in is easier than you think. Here are 3 ideas for the perfect opt-in to help you brainstorm…

  1. Guide Opt-In

    This type of freebie is the easiest one to create because you are focusing on one action. You are sharing secrets that will help your followers get a specific result. Results like a 2-page PDF on how you got 800 new members on your email list in 2 days.

  2. Cheat Sheets

    Cheat sheets are usually straight to the point with step-by-steps instructions on how to duplicate your results. They are perfect for recipes and technical how-tos and not more than 4 pages are enough.

  3. Video Tutorials

    If you’re a talker like me and you love to demonstrate how-tos, video tutorials are ideal for you. They are usually about 10 minutes long and are easy to create using software like ScreenFlow for Mac and Camtasia for PC.  I use Screenflow and one of the tutorials that helped me start making my own videos in 24 hours is Video Hero.

If people are not downloading your freebie, it’s not that they don’t need help. They are not getting on your email list because your offer is not enticing enough. People buy from people they like and trust, and trust starts with the first contact with you. Take time to nurture this relationship starting with an enticing opt-in that will keep them coming back for more.


  • February 17, 2016, 3:51 pm  Reply

    Fantastic tips!!

    • Webly
      February 17, 2016, 4:32 pm

      Happy you found value in them DeVerne.

  • Roz
    February 17, 2016, 7:07 pm  Reply

    We can use a new opt-in. It is on our list.

    • Webly
      February 18, 2016, 12:11 pm

      Good Roz. Can’t wait to see them.

  • Christy
    February 17, 2016, 8:34 pm  Reply

    This is a step that I need to take. I really like the idea of video tutorial. Everyone else says create an eBook and writing is not my free flowing skill, but video…..I can grab a hold of that. Thank you for sharing options. It is very freeing.

    • Webly
      February 18, 2016, 12:12 pm

      Christy good for you and go with what you are comfortable with now. Later you can always add some checklists with your videos ,hint hint 🙂

  • February 17, 2016, 10:07 pm  Reply

    I’ve got a bunch of opt-ins. I need to go in and clean them up/out to better focus on my ideal client. One thing I haven’t done is video — and I won’t until I find the Beyonce filter on my webcam. Just sayin… 😉

    • Webly
      February 18, 2016, 12:07 pm

      Ha ha Jackie I don’t think we can find the Beyonce filter anywhere. Just go for it!

  • February 17, 2016, 11:07 pm  Reply

    Good grief woman, you’re scarily good! Wonderful tips, will be working on my opt-ins from tomorrow morning. Now highly motivated!

    • Webly
      February 18, 2016, 12:11 pm

      Hey Melanie, happy that you’re getting on it. Let me know if you have any questions while working on it. Great job taking action immediately.

  • February 17, 2016, 11:13 pm  Reply

    Awesome, great tips Webly. BTW, love the site, looks different than before… or maybe it’s just this blog, nice graphics… miss ya over at For the Blog group.

    • Webly
      February 18, 2016, 12:09 pm

      Hey Kristen,
      Yes the site is different from the last time. I’ve made a lot of updates. You will see me more often in the blog group now that I am freeing more of my time. Thank you

  • February 18, 2016, 2:16 am  Reply

    The visual aspect of your blog is gorgeous. Thank you for the tips, I just created my first opt-in and appreciate the ideas and advice on how to make it optimized.

    • Webly
      February 18, 2016, 12:08 pm

      Happy Krista that you have your first opt-in out and ready to help your followers solve a pressing problem. Thank you for the compliment.

  • February 18, 2016, 4:09 am  Reply

    Your site is looking GREAT! I would love to see you opt in tips, but it gave me a your already subscribed message. Do you mind sharing anyway? Thanks!

    • Webly
      February 18, 2016, 12:50 pm

      Hi Brenda, Did you already sign-up for the opt-in. I just emailed you a copy.

  • Webly
    February 18, 2016, 12:11 pm  Reply

    You’re welcome Michelle

  • February 18, 2016, 3:37 pm  Reply

    Really enjoyed this. Even got inspired for an idea for one of my client’s a a great LEAD MAGNET idea for them by reading it.

    • Webly
      February 18, 2016, 8:36 pm

      Super cool Heather. Your client will be delighted.

  • February 19, 2016, 1:44 am  Reply

    Got me thinking and now I have an idea. Thanks!

    • Webly
      February 19, 2016, 2:19 am

      Really good Carol. I am looking forward to seeing what you come up with.

  • Indira Pierrot
    February 20, 2016, 4:29 am  Reply

    Very true! Opt in is the beginning of the relationship and should be easy to consume. Great points!

    • Webly
      February 21, 2016, 4:58 am

      Easy to consume. You summed it up Indira.

  • Lois
    December 26, 2016, 6:15 pm  Reply

    I am so excited now. Thanks for the information Webly!

    • Webly
      January 2, 2017, 6:46 am

      You’re welcome Lois.

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