How To Add Text Caption To Facebook Videos

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How do I add text caption to Facebook Videos?

I asked myself this question while seating in the waiting room at the doctor’s office recently and decided to entertain myself on Facebook to notice another mistake that people are making on their Facebook page that is not helping them grow their email list.  A video I noticed seemed very interesting, but I couldn’t un-mute it to hear what was being said because

  1. Other people in the waiting room might not be interested in my silly video.
  2. I forgot my headphones in the car.

That’s when it hit me.

How many times do I see a video on Facebook and wish that I didn’t have to un-mute it?

Better yet, Can we add text caption to Facebook videos?

That’s a great question, and the answer is YES YOU CAN.

Facebook is still giving free reach for videos.  The free reach means that you can have more engagement on your page with videos than with a simple text or inspirational graphic post. Because of that, it makes sense to add text caption to your Facebook videos as part of your social media strategy.

If you’re still on the fence doing live videos, consider these reasons why you should do live videos and caption them.

Reasons to do live videos and add text caption

  • Facebook auto-plays videos in the newsfeed. Adding text caption will make your videos super easy to consume with the sound off.
  • 3 seconds or more count as video view metric on Facebook. Adding text caption will certainly keep people watching longer than 3 seconds.
  • If people watch for longer than 3 seconds, that counts as increased engagement for your fan page.
  • You can add a call-to-action on the caption, for instance for people to subscribe to your opt-in.
  • The other good news is that you can go back to your old videos to add text caption.

So open a separate window on your computer, choose a video to add text caption to, hit play and let’s slay this tech monster!

Did you add text caption to one of your videos? Share the link in the comment so I can check it out.

how to add Facebook caption

How To Add Text Caption To Facebook Videos


  • March 16, 2017, 10:54 am

    Thanks for the tutorial, this was great. I have been meaning to step up my game and get back to Facebook live streaming, looks like I should get on that asap!

    • March 24, 2017, 2:55 am

      Yes get back now while it is only 1 year old. Facebook is prioritizing videos so take advantage of this.

  • March 16, 2017, 3:55 pm

    Oh, I know I need to do this. Thank you for the how-to, Webly!

    • March 24, 2017, 2:54 am

      Good luck Susan. Also, you can always have an assistant do it for you to continue to free your time for your customers.

  • March 17, 2017, 2:15 am

    Brilliant! On my to do list, and this will be very helpful. Thanks for the easy how to.

    • March 24, 2017, 2:53 am

      Glad it is Robin. Let me know how it comes out.

  • March 17, 2017, 9:12 pm

    I haven’t really considered doing videos for Facebook, Webly, but you are making me want to. I’ve bookmarked this so I can follow your easy guide when the time comes. Thank you.

    • March 24, 2017, 2:52 am

      You really should Tamuria while Facebook is still prioritizing live videos. That’s free reach for you. Go for it!

  • March 18, 2017, 2:46 pm

    This is very helpful Webly. Many times when I hear about a new process I hesitate to start because it sounds so complicated. Not here. Your instructions are so clear that’s it not intimidating at all. Now, I have to start making videos!

    • March 24, 2017, 2:52 am

      I am glad that after watching my video it no longers feel intimidating. Yes, get on videos now while it is still early.

  • March 18, 2017, 8:28 pm

    Awesome tips Webly as I am going to be doing more and more live videos in the coming weeks 🙂 Thanks for sharing and good to know!

    • March 24, 2017, 2:51 am

      You’re welcome Joan and good luck!

  • March 20, 2017, 9:57 pm

    This is something I’ve been waiting to do, Webly! I really appreciate your easy tutorial. Now, it doesn’t seem as intimidating as it was before. Yay! I’m going to go back and add captions to my previously published videos.

    • March 24, 2017, 2:50 am

      Yayy. Looking forward to seeing how it comes out.

  • March 20, 2017, 11:41 pm

    I just did this for my featured video on my page but I’m not seeing it with the captions. Maybe you can see it or I missed a step?

  • March 21, 2017, 2:14 am

    Wow I did not know this yet…I will definitely use this feature.

    • March 24, 2017, 2:50 am

      Glad this was useful to you.

  • March 21, 2017, 6:29 pm

    Yes, me too. Sometimes…or often, 🙂 I want the close caption so I don’t have to unmute. Thanks for helping to clear this up and offer a real solution!

    • March 24, 2017, 2:49 am

      You’re welcome Teresa. It can take some time to complete but this is a great task you can also outsource to your VA.

  • March 22, 2017, 3:05 am

    This is really a great idea. As a social media consumer, I find myself often looking at videos with the sound off because I do it while I’m in public, and there’s nothing worse than someone in public watching videos with the sound turned on. (Pet peeve – lol). I’ll definitely file this away to learn how to do!

    • March 24, 2017, 2:48 am

      Wow, not a pet peeve for me but why not use earphones? Strange. Glad this is useful to you.

  • March 22, 2017, 4:24 pm

    Hope this works. I added the text to a video i did this morning So neat!! thanks

    • March 24, 2017, 2:46 am

      Hey Alene,
      I didn’t see the caption. Make sure you save twice. Once on the caption window and the second time on the video screen where you can choose your thumbnail.

  • March 22, 2017, 5:01 pm

    Oh, my! Thank you so much for this tutorial. Someone mentioned to me about buying a course just to learn this and a bit more about live videos. I am saving this and sharing with friends.

    • March 24, 2017, 2:45 am

      Wow there is a course for everything but you and I both know the power of tutorial blogs like this one right?

  • March 23, 2017, 12:19 am

    Yes, I agree. People want to know what is your video about. And, I think a catchy title like the way we do headlines on articles would be good, too.

    • March 24, 2017, 2:44 am

      Totally agree Lorii. It’s good to let people know what the video is about to save your time and theirs.

  • March 24, 2017, 2:49 am

    Yes Alene I can’t wait to see what you produced.

  • March 24, 2017, 2:53 am

    You’re most welcome Lori. I love how you take the information and apply right away. Good luck!