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Is your Facebook fan page attracting paying customers?
When you have an online business you’re very eager to help others and serve them with your gifts. So you start by following the gurus and apply what they are suggesting. One of those suggestions is to give value with your content. So you start building an editorial calendar promising yourself that you will blog twice a week to start building your list.
In my experience, blogging and creating social content just to be consistent and show up without having any real purpose is a common mistake that can leave money on the table and not attract paying customers. Sometimes simple shifts can make a huge impact in attracting paying customers. Here are 3 small shifts that I made that has attracted more paying clients.
No longer do I open a word document and start writing simply because I promised myself I would write a blog every week.If you don’t have anything to say, don’t write a blog for the sake of consistency.”Click To Tweet
Reverse engineer writing contents. How? Start with the offer or the action you want the reader to take.
Start with the offer, because once you know what your offer is (the entree) you can write an epic blog post (the appetizer), and your call-to-action is easier to determine.
I get it, you just started and you don’t have an audience yet. “Who’s going to read my blog” you wonder. You have to bring the blog to where your audience’s eyes are: their mobile devices on different social media platforms.
The benefit of this is that can you bring your blog to your potential audience so they can see your offer and give you their email address in exchange for your opt-in. You see, your products are not the only things you should be marketing; you have to market your knowledge to establish yourself as an expert.
It is true that you have to give value to build relationships but that doesn’t mean that you never “SELL”. My favorite book on the topic is GaryVee’s Jab Jab Upper Cut.
You’ve worked at creating epic blog posts. You are sharing your blog daily and letting your audience know that you are an expert at solving their problems. Now, it is time to ask for their business. Don’t be afraid to share your offers. In my experience, many times people are waiting for you to say “This is definitely something that I can help you with.” We get too shy and we’re afraid of sounding like a businesswoman we don’t ask for the sale. My friend YOU are a business. Your craft is for sale, but no one will know that unless you sell it to them.
These 3 little shifts made a huge difference for me. I focused on sharing my content with purpose because I wanted to start attracting paying customers who were struggling with the problems I was blogging about and sharing on my Facebook page. Plus, because I am creating content on purpose, I don’t get stuck not knowing what to blog about because I start with the end in mind.
This shift has been amazingly beneficial for me. So, what about you?
Which one of these little shifts can you put in place right now to start attracting paying clients?
Until next time…
Webly “Your Tech Maven” Alfred
Hi, I’m Webly. My passion is working with determined entrepreneurs who are ready to dominate their websites, grow their potential client list, and nail it on social media so they can start focusing on the core of their business.READ MORE