Is your Facebook fan page attracting paying customers?
When you have an online business you’re very eager to help others and serve them with your gifts. So you start by following the gurus and applying what they are suggesting. One of those suggestions is to give value using your content. So you start building an editorial calendar promising that you will blog twice a week to start building your list.
In my experience, blogging and creating social content just to be consistent and show up without having any real purpose is a common mistake that can leave money on the table and not attract paying customers. Sometimes simple shifts can make a huge impact in attracting paying customers. Here are 3 small shifts that I made that have attracted more paying clients.
1. Reverse Engineer Writing Contents
I no longer open a word document and start writing simply because I promised myself I would write a blog weekly.
Reverse engineer writing contents. How? Start with the offer or the action you want the reader to take.
- Get a copy of your opt-in freebie.
- Sign-up for a free consultation with you.
- Answer a question.
- Watch your latest live broadcast on Periscope or Facebook.
Start with the offer because once you know your offer (the entree), you can write an epic blog post (the appetizer), and your call-to-action is easier to determine.
2. Don’t Wait For People To Discover Your Blog
I get it; you just started and don’t have an audience yet. “Who’s going to read my blog” you wonder. You must bring the blog to where your audience’s eyes are: their mobile devices on different social media platforms.
- Share your blogs on Facebook.
- Share your blogs several times on Twitter.
- Get on Facebook live and talk about the topic of your blog post; let people know that you go into greater detail in your blog post.
- Create a Facebook ad to generate traffic to the post and increase visibility to attract paying customers.
The benefit of this is that can you bring your blog to your potential audience so they can see your offer and give you their email address in exchange for your opt-in. You see, your products are not the only things you should be marketing; you have to market your knowledge to establish yourself as an expert.
3. Share Your Offers
You indeed have to give value to build relationships, but that doesn’t mean that you never “SELL.”
You’ve worked at creating an epic converting website. You are sharing your blog daily and letting your audience know you are an expert at solving their problems. Now, it is time to ask for their business. Don’t be afraid to share your offers. In my experience, people often wait for you to say, “This is something that I can help you with.” We get too shy, and we’re afraid of sounding like a businesswoman we don’t ask for the sale. My friend, YOU are a business. Your craft is for sale, but no one will know unless you sell it to them.
These 3 little shifts made a huge difference for me. I focused on sharing my content with purpose because I wanted to start attracting paying customers struggling with the problems I was blogging about and sharing on my Facebook page. Plus, because I am creating content on purpose, I don’t get stuck not knowing what to blog about because I start with the end in mind.
This shift has been amazingly beneficial for me. So, what about you?
Which one of these little shifts can you put in place right now to start attracting paying clients?