15 Mistakes You’re Making With Your Social Media Strategy & How To Fix Them

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Social Media offers endless potential for small businesses, but it can be hard to know where to start. If you’ve used social media casually in your personal life, it can be tempting to just post what you find interesting, the same way that you would with a personal account. However, social media marketing has determined that there are many ways that such a casual approach can hinder your success and keep you from experiencing the major gains in viewership and loyal customers that you want.

Consider these 15 mistakes many people make when getting started in business-related social media. As an entrepreneur, you can learn from their mistakes as you implement your first social media strategy. 

You Don’t Define Your Goals in a Social Media Strategy

One surefire way to not achieve your goals on social media is to… not have any! Pick targets and come up with ways you want to improve so that, even if you don’t hit the most ambitious possible outcome, you will get farther than you ever would posting without purpose. 

You Don’t Schedule Your Posts

Scheduling posts is a great way to take advantage of two huge time-savers: batch writing and strategic timing.Click To Tweet Maybe you notice that your posts tend to do well at a particular time of day, on a particular day; why not put your best, most revenue-driving posts at that time? With post scheduling software, you can. It also means that, rather than composing tweets every day, you can sit down and do an entire batch of tweets for a month and schedule them for days and weeks in advance. This doesn’t account for every post you’ll do, but it can save a ton of time to “get into the groove” of writing social media posts.

You Don’t Treat Negative Comments as Room to Grow

So many businesses worry that a single negative comment will sink them, but believe me, your followers want to see you grow from negative feedback! Post in response in ways that show you genuinely want to improve, and offer the negative feedback person a chance for you to make it up to them or showcase your new and improved product.

You Post Without Personality

It’s easy to keep social media nice and corporate as a business owner, but followers are usually on social media for fun, not just for professional content. Without getting rude, crass, or controversial, show a little of your own personality, share positive and interesting elements of your life as a business owner where it is relevant, and be “real” with your followers. They will appreciate it.

You Don’t Connect Your Social Followers With Your Lead Magnets

When you make the effort to add lead magnets to your website, why not find organic ways to introduce your social media followers to that chance to get on your email list? This doesn’t mean five posts a day with the single URL for your lead magnet, but getting people to your website for purchase should be an occasional and intentional part of your strategy.

You Only Use Content on One Platform

Repurpose your blogs as well as other social media feeds in order to easily craft content that fits other platforms! Remember to differentiate and match the kind of post to the kind of social media; tweets are short, Instagram is image-driven, Facebook is a great way to share links and paragraph-or-less writing.

You Don’t Use the Analytical Tools on Your Pages

Most business pages on social media come with statistics on how each post is performing; use these statistics to learn what performs well on that site and replicate that success down the road.

You Don’t Use Images in Your Posts

Nearly every social media site responds well to more video and more photos; see what you can do to up the audiovisual component of your site. This may mean getting professional photos of your products occasionally, but it can also involve sharing interesting videos and photos in your industry that you don’t necessarily have to take yourself, connecting you to others in the business.

You Don’t Follow Valuable Network Allies and Complementary Businesses

Social networks are important; if you know of another business that isn’t in direct competition but whose products complement yours, offer to cross-promote with them to each other’s followers! You look like a wonderful and collaborative business and you expand your reach.

You “Spam” Your Own Content to Your Followers

Make sure, as mentioned above, that your page isn’t just a feed of your own links; people want to see a variety of kinds of posts and content. For a given product, it only makes sense to share a link to it again if you have something new to say about it. You can get around this rule by having special sales and announcing them, or having an “event” that offers ways for customers to interact with you and your brand more.

You Don’t Engage Your Followers

Why not send out a message that has a question or poll? You can get so much information from your viewership this way, and they grow more attached to your brand every time they comment or chime in. When followers see ways to give you feedback, they respond: if it isn’t all positive, just take that information as a way to grow your business.

You Ignore the Benefits of Viral Posts

When you see that a post is “going viral,” in the sense that it is accumulating views far faster than other posts, make sure that getting to your website to purchase your product is as easy as possible. Now is not the time to type in a broken link! You might do business in 1-2 days that will last you a month if you manage to get a fairly viral post. 

You Don’t Take Advantage of the Special Unique Features of Each Network

As mentioned above, your networks have different features; Facebook lets you go “live” with your viewership, Twitter lets people easily retweet and hashtag posts which can make for fun contests, etc. Learn what you can about the networks you use so that you can fully take advantage.

You Don’t Automate Things that Would Be Easy to Automate

As mentioned above with scheduling posts, you can do some automation of your social media! Make sure that you aren’t wasting time or ignoring the statistics by just posting “when you feel like it.” If you get Google Alerts for news stories related to your industry, for instance, you always have a stream of potential things to write about and link to on your pages.

You Try to Do All the Social Media, Rather Than Focusing on Where You Have an Impact

After a while, you’ll notice whether your Pinterest numbers are wildly better than your Twitter ones, and you’ll want to think about why that is. Can you have more impact focusing really intently on 2 social media rather than 5 that spread you too thin? Narrow it down and always keep refining for what people like best.

Ready to see results from your social media strategy, but need some expert advice? Schedule a call with me today: you can get the expert advice you need to run social media yourself or learn how to hire an expert to handle social media for you.

mistakes with social media strategy

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