Tools of the Trade

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Starting your Biz online and DIYing can be extremely overwhelming. As a single mompreneur, I know the value of making every penny count. I’ve explored many different tools when I started my business, some of them were too sophisticated to figure out, and some I never used until my subscription expired. I am committed to helping you avoid the costly mistakes that I made, save time and frustrations sharing with you tools of the trade I absolutely love and continue to use to create a sustainable and profitable business.

Many of these links are affiliate links, which means if you click through and decide to purchase one of these tools or services, I get a commission. The good news is that the cost of these resources has not been increased to compensate me.
This list will help you get started even if you’re on a budget.

WEBLY'S FAVE PASSWORD PROTECTION

Stop wasting time writing your password on sticky notes, resetting your password, confusing them and retyping them several times before you get the right one for the right website.  The perfect way to manage your password and life online is with LastPass. It is free to use on all your devices, desktop, tablets, cell phone and even your watch.

WEBLY'S FAVE WEB HOSTING

Starting from the beginning? I recommend a WordPress website, one that you own and host it with Siteground. Going the super cheap way has lead many entrepreneurs frustrated because their web hosting let them down when they needed them the most. Save yourself the hassle and start with a solid foundation!

Themeforest has a vast library of WordPress themes, music you can legally purchase for your videos, infographic templates, landing page templates. If you’re the easy going person looking for something to install, customize with your fonts, logo and graphics, Themeforest has a wide selections to get you started.

WEBLY'S FAVE WEBSITE BACKUP WORDPRESS PLUGIN

BackupBuddy is a lifesaver that allows you to restore your website for when you accidently mess it up, or when it gets hacked. You can backup your entire website exactly the way it looks, set up scheduled backups, store the backup in a secure offsite location, download it, and restore your website in less than 15 minutes.

Canva is the must have tool for non-graphic designers. Their free version has enough features to get you started. Their paid version allows you to create a team, upload your brand kit, upload your favorite fonts and create presentations or ebooks to deliver invaluable content to your audience. Most of the social media graphic I share daily I made using canva

WEBLY'S FAVE DESIGN CREATIVES PLATFORM

You don’t need to look elsewhere for fonts, graphics and logo for your new website. Creative Market has a huge library of fonts and their price is a bargain.They even have pre-made logo templates, brand kits and social media kits for Instagram. It’s a great option for anyone looking for great graphics and fonts to DIY their website.

Popupally is WordPress Plugin that allows you to create an opt-in box that matches your brand so that you can insert it anywhere on your website: below your header image, sidebar, under each blog post, when your visitor is exiting. It allows you to grow your list without being spammy.

WEBLY'S FAVE LANDING PAGE & EMAIL MANAGEMENT

I got tired of trying to find a creative way to hack around my email provider to implement the strategies I needed to grow a list of buyers. ConvertKit is a one-stop-shop system that is easy to use and that gives you everything you need to boost your website conversion without having to be a techie entrepreneur.

WEBLY'S FAVE COPYWRITING TOOL

Grammarly simply makes you a better writer. It fixes errors that Microsoft Word cannot find. Download it on your computer and it has your back everywhere: social media posts, blog writing, or any copy writing.

WEBLY'S FAVE VIDEO CONFERENCING TOOL

Ecamm’s call recorder for Skype allows you to record your consultations so that you can review the conversations for a complete and thorough follow up. It’s unique side-by-side split screen helps you record interviews, download the video and post it on your blog, Facebook or YouTube. You also have the option to edit your video.

A lighting kit that will make your home-shot videos look flawless without the fancy price.

WEBLY'S FAVE AUDIO RECORDING

When looking for a microphone to record my tutorial videos, I went for something with the fancy sound without the fancy price. The Yeti Mic is a great option for beginners.

WEBLY'S FAVE LIGHTING EQUIPMENT

The Diva Ring Light is botox in a box. This ring light is perfect for extra lighting for your videos especially when natural lighting is not an option. It has a dimmer and a storage case to protect it.

WEBLY'S FAVE VIDEO HOSTING

Vimeo makes your videos look very professional. I don’t recommend storing your on your WordPress media folder. Use Vimeo to host all your tutorial or mini-course videos

WEBLY'S FAVE VIDEO RECORDING & EDITING SOFTWARE

If you’re a Mac user, Screenflow is a simple and easy to use software that will allow you to record all your video tutorial for your blog or online courses. Screenflow also allows you to record and upload your screen videos directly to vimeo and YouTube. You can also select which portion of your screen you wish to share on your videos.

WEBLY'S FAVE EASIEST WAY TO ADD FACEBOOK PIXEL ON YOUR SITE

The EASIEST way to add Facebook pixel codes on your website. No need to hire a designer to install the plugin for you. One-click install, easy to integrate with woocommerce and custom audience optimization.  You’ll manage your Facebook pixel with very few clicks.  One of my absolutely favorite tools.

WEBLY'S FAVE ONLINE CALENDAR

Going back and forth via email answering questions will keep you overwhelmed, disorganized and distracted. Set-up your calendar with acuity so that clients can quickly view your availability, schedule or reschedule appointment, pay for Discovery Sessions, and fill-out intake forms prior to your Skype calls.

WEBLY'S FAVE INSTAGRAM ANALYTICS & MANAGMENT

If you’re looking for one platform to plan, schedule, curate, repost content and collaborate with your team, Planoly is the perfect tool. Try the free version!

WEBLY'S FAVE SOCIAL MEDIA SHARE TOOL

Social Warfare is a sharing plugin on steroids. It allows you to add sharing icons anywhere on your website. Customize how you want to share on Facebook (no more banging your head to make that Facebook image show on social media), twitter and Pinterest (even have your perfect size Pinterest graphic).
My favorite feature on Social Warfare is that ClickToTweet is already included with the software allowing you to add quotes you want visitors to tweet inside your blog posts.

WEBLY'S FAVE SOCIAL MEDIA SCHEDULER

Meet Edgar is an integral part of my social media strategy. Edgar allows me to recycle my best contents, organize them and saves countless hours creating new content to share on social media. Edgar even pulls content directly from my favorite blogs allowing me to curate the best contents. With Edgar you can share on Facebook pages, personal profile, groups, Twitter, LinkedInhttps