How To Use Your Cover Photo To Grow Your List On Facebook

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You ever thought of using your cover photo on Facebook to grow your email list?

One of the most daunting tasks for an online entrepreneur is managing their Facebook page and using that space to grow their list. A valuable piece of real-estate on your Facebook page that’s often overlooked is the cover photo. Your timeline cover photo is the biggest image on your page, your main real-estate and you want to use it wisely taking full advantage of the fact that it is FREE.

Creating fresh designs and rotating them monthly on your page is a sure way to engage your fans and grow your list with customers that will actually buy from you, sign-up for your healthy lifestyle challenges, share your seasonal DIY projects and dishes, support a cause you are very passionate about, and remind your fans when your course cart is about to close.

Here are some tips for creating highly engaging cover photos that will help you grow your list, convert visitors into buyers and double your conversions.

  1.  Use your cover photo to have your fans opt-in to your freebie.

    Simple Green Smoothies does an excellent job using their cover image to highlight their healthy habit challenges.

    7 days of green smoothies are here! Ready to embrace a simple, healthy habit (that actually tastes delicious)? Join our…

    Posted by Simple Green Smoothies on Wednesday, December 28, 2016





    Highlight your latest marketing campaign by featuring it right on the cover.Click To TweetWhen your fans visit your page they will know about your special offer and get on your list.  You want to make sure that when they click on your cover image, on the right-hand-side of the picture you have a description with an URL where they can get your freebie. Always redirect them to your website.

  2. Use your cover photo to highlight an upcoming free challenge.

    If you’re a Beachbody coach, a health coach or into essential oils, use that space to invite your fans to join a free challenge to experience your services before they buy.  In order to join the challenge, they have to get on your mailing list. When they click on the image, redirect them to a page on your website where they will get all the information on how and why they should trust you with their email addresses.

  3. Use your cover photo to share your seasonal DIY projects and dishes.

    Fresh, fast, and simple dishes from our March 2017 issue:

    Posted by Real Simple on Wednesday, March 1, 2017





    Real Simple magazine is really good at featuring amazing recipes, DIY projects on their cover page. Be creative and not too salesy. For instance, this month, Real Simple features on their Facebook cover page one of their fresh fast and simple dishes.  The pumpkin is the cover of her October 2015 Martha Stewart Living magazine.  The image raises curiosity, and to find out more about it, you have to buy the magazine.

  4. Use your cover photo to raise awareness about a cause you are passionate about.

    Posted by Christine Caine on Friday, September 2, 2016





    Christine Caine used her cover photo to raise fund for “Freedom” along with her handle and a trending hashtag.  It’s a very simple approach that makes a huge impact. She invites her fans to turn their stand for freedom into a fundraising on social media and around the world.

  5. Use your cover photo for a Call-to-Action before a special pricing ends.

    Enrollment for Webinars that Convert closes TONIGHT at 11:59pm PST.I’ve designed Webinars That Convert to walk you…

    Posted by Amy Porterfield on Tuesday, October 25, 2016





    If you launched an online info-product and your offer is about to end, it’s not enough to have a cover image about your new product.  Use that space to remind your fans that your cart is closing and their opportunity to join is ending soon. With this approach, you are not only using Facebook to grow your list, but you are also creating a sense of urgency for people to buy your product. Again remember when your fans click on the image, redirect them to your sales page to get more details about your offer.

    release your opt-in

Use these examples for inspiration on how you can make your Facebook Cover Page creative, highly engaging and into a conversion machine.

What about you, have you used any of these marketing strategies before?

grow your list on facebook

How To Use Your Cover Photo To Grow Your List On Facebook


  • October 7, 2015, 10:21 pm  Reply

    Those are some great ideas. I tend to put up a photo and keep it there. Time to change that!

    • Webly
      October 7, 2015, 11:15 pm

      Awesome Carol. Many times your visitors would click on a creative cover photo. Take advantage of that main real-estate for sure.

  • October 7, 2015, 10:41 pm  Reply

    What timing! This is actually a subject I have been looking into and trying to figure how to do this! I have a free 7 Day Challenge that I want to promote on my facebook cover page. Will have to start working on this! Thanks for the info!

    • Webly
      October 7, 2015, 11:16 pm

      Definitely Lisa. I am happy to give you some more tips on what else you can use on Facebook for free to support your participants.

  • October 14, 2015, 11:35 pm  Reply

    Bookmarking this! Great suggestions – thanks!

  • October 19, 2015, 7:30 am  Reply

    Great tips! I’m booking marking this. Thank you! 🙂

  • Erika Kalmar
    October 19, 2015, 8:48 am  Reply

    Great tips! Yes, I’,ve used it for various CTAs and to promote my freebie or my event. Once I also used it to display all of my products and I had quite a few new sale from that Maybe I should try that once again. 🙂

    • Webly
      October 19, 2015, 12:25 pm

      Exactly Erika. It’s a great tool to quickly grab their attention once they get in your page.

  • October 19, 2015, 10:55 am  Reply

    Great tips. What I don’t get is how to link my cover page to an opt in.

    • Webly
      October 19, 2015, 12:23 pm

      Great question Denyse. If you click on the image on Facebook, on the next screw to your right you’ll see space
      To enter a description. That’s where you will enter information about your optin and provide the link.

      You can also send people directly to your optin setting up the Facebook sign-up button with your opt-in URL.

  • October 21, 2015, 12:00 pm  Reply

    Wow thanks Webly, great tips for FB cover photos. Had not thought about these ways of using it actually. 🙂

  • Nathan Tran
    November 8, 2015, 8:41 pm  Reply

    Great article. I didn’t know of cover photos like that before 🙂

  • May 26, 2016, 5:04 am  Reply

    Hey Webly, I signed up for the free bonus and I never got it. I checked my email and I haven’t receive it yet.

    • Webly
      May 26, 2016, 5:45 am

      Sorry about that. I fixed the problem and just emailed it to you.

  • August 4, 2016, 4:00 am  Reply

    Boy, have I been missing out on this one. I started noticing FB covers images were changing on certain sites. I thought it was just an updating, but now I see the marketing potential. Thanks, Webly.

    • Webly
      August 7, 2016, 1:21 pm

      Glad you see the marketing potential Joyce. Can’t wait to see what you come up with.

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